Airtel launches Rs 1,399 4G smartphone to counter Reliance Jio

NewsBharati    12-Oct-2017
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New Delhi, October 12: In a massive down play to Reliance Jio, Bharti Airtel has launched a 4G smartphone called Karbonn A40 Indian for just Rs 1,399. The device runs on Android Nougat and has a dual-SIM slot.

Raj Pudipeddi, Director - Consumer Business & CMO, Bharti Airtel said, "As the market leader and pioneer of 4G services in India, Airtel's aspiration is to digitally empower every Indian with high-speed data access. We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience."

He said, "We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an 'open ecosystem' of low-cost devices. This is yet another step in our ongoing journey to deeply understand customers and bring innovation that delights them."

The new smartphone is bundled with a monthly pack of Rs 169 from Airtel, which offers data and calling benefit," Airtel said.

The company further said that this is the first of several partnerships that Airtel plans to have with mobile handset manufacturers to bring highly affordable bundled 4G smartphone options to the market.

However, the customer needs to make a down payment of Rs 2899 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169. The customer will get a cash refund of Rs 500 after 18 months and another Rs 1000 after 36 months, taking the total cash benefit to Rs 1500.

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