Our planet, Our home! Our duty is to keep it clean

Mumbai, November 15: "Our planet, Our home! Our duty to keep it clean," says Alia Bhatt in her new advertisement which speaks about cleanliness. While the globe has become the victim of all the wastes that we humans throw here and there harming our nature, here comes Alia Bhatt and Varun Dhavan who speak about ‘cleanliness’ which is necessary for today’s alarming ‘situation’. 

Karan's banner Dharma Productions has produced an advertisement which aims to underline the importance of cleanliness. Filmmaker Karan Johar said ‘littering is a global menace that needs to be tackled.’

 

On Wednesday, Karan Johar tweeted a link to the ad, directed by Punit Malhotra. The video features actors Varun Dhawan and Alia Bhatt as astronauts.

"Littering is a global menace we need to tackle. This ad makes me so proud to be associated with a cause championed by Adar Poonawalla that aims to make a difference Varun Dhawan, Alia Bhatt and Punit Malhotra," he captioned the image.

Adar Poonawalla Clean City Initiative is a city-wide awareness campaign that works towards making cities in India more livable. This initiative stresses on the scientific and effective management of waste and urges the citizens to take the necessary action to keep their city clean and green.

On the initiative, Malhotra, Head, Dharma 2.0, said: "The response that the first ad garnered has only been positive and we know it has touched the right chords with the audience."