Technology is critical for effective communication and disseminating content

Macau, November 8:The communication technologies being used today were important tools to provide effective messaging, content and facilitate continuous dialogue with the target groups said N.K. Sinha , secretary of Information and Broadcasting while addressing the “The Cable and Satellite Broadcasting Association of Asia (CASBAA)” 2017.

 

This strategy enabled the government to disseminate information on critical flagship schemes such as Make in India, Digital India, Khelo India etc.

Sinha also stated that in the changed media landscape, the citizen had become an important stake holder and participant in the governance process. As part of the overall growth for the Media &Entertainment Sector, providing regional content in local languages was important for all major platforms.

Public broadcaster Prasar Bharati plays a very vital role in facilitating two way interfaces between the state and the citizen. Innovative and accessible communication was possible because of PM Modi’s radio show Mann Ki Baat.

It is crucial to ensure quality programmes in the field of Education, Agriculture, Health, Financial Inclusion, Innovation and Cleanliness etc. and to balance the need and requirements of different stake holders to ensure the flow of quality information to the people at large.