Bengaluru Be U: Bengaluru becomes India's 1st city to get its own logo

Bengaluru, December 25: Bengaluru became the first city to have its own city logo. The tagline is “Bengaluru Be U” (be you). The logo has been designed by Nammur. This design firm was awarded Rs 5 lakh after winning a competition earlier. The logo will help the city to enhance its tourism.

 

The logo was revealed on Sunday during the ‘Namma Bengaluru Habba’ fest which aimed to promote “Brand Bengaluru” for global tourism. The logo has been designed to uphold the city’s culture, brand value so that it could attract investments which would lead to development in the economy and will also generate more job opportunities.

 

The tourism minister said that with this move, Karnataka government aims to make Bengaluru city on par with western cities like New York and Amsterdam to exhibit the city’s cosmopolitan culture.

Singapore, Paris, London, Melbourne, Berlin, New York are some other cities that have their own tourism logo.

Vinod Kumar from Nammur design firm expressed the views regarding the challenges they faced while designing the logo as it should represent not only the city’s cultural heritage but also should reveal how it is changing along with time.

It has been reported that, in the word “Bengaluru”, the letters ‘B’, ‘E’ and the last ‘U’ are painted in red to show “Be U”. The letters ‘U’ in seventh place and ‘R’ next to it are designed to look similar to Kannada letters.