Dilwale actress Kajol roped in as Advocacy Ambassador of ‘Swachh Aadat Swachh Bharat’

New Delhi, January 10: Dilwale actress Kajol has once again been roped in by the Hindustan Unilever Limited (HUL) as the advocacy ambassador of Swachh Adat Swachh Bharat. The actress has been very active in such activities and is seen promoting and creating awareness about clean India mission.

 

The first of its kind multi brand behavior change programme synergizing the efforts of HUL’s leading brand Lifebuoy, Domex and Pureit. The Swachh Aadat, Swachh Bharat pogramme has been started under the umbrella of PM Modi’s successful initiative Swachh Bharat Abhiyaan.

The entitled progamme has been divided into two parts: the first part of the programme encourages people to adopt three ‘Swachh Aadat’ that are washing hands 5 times a day, using a toilet for defecation and adopting safe drinking water practices. The second part of the programme uses media campaign has been launched to promote awareness across the country. The companyhas sought to bring alive this message in a fun and engaging manner. The campaign aims at adoption of hygiene habits as a cleanliness measure.

The sustainability of programmes include rural education, urban slum programmes and water conservation initiatives across the country.