Dust yourself up and get ready as ‘Khelo India Anthem’ cheers you to participate and excel in sports
New Delhi, January 15: Encouraging youngsters to participate and excel in sports they dream, ‘Khelo India’ Anthem was launched today to gel young sportsmen together for participating and shining on behalf of our nation.
In an endeavour to encourage mass participation and promote excellence in sports, the Ministry of Youth Affairs and Sports today unveiled the Khelo India Anthem Commencing on January 31, 2018, the Khelo India School Games will be the first programme to mark the beginning of Khelo India, a category defining, holistic sports development programme. Star Sports.
Minister of Youth Affairs and Sports Col. Rajyavardhan Singh Rathore unveiled the Khelo India Anthem, a spirited composition, which resonates with the vision of the programme, of nurturing a rich sporting culture in the country.
Speaking on the occasion Col. Rajyavardhan Singh Rathore said, “Khelo India is a unique programme which is focused on building a strong sports ecosystem and is committed to the long-term professional development of athletes. We aim to take this initiative to as many sportspersons and aspirants across the country as possible. “
The Khelo India School Games will play a pivotal role by encouraging participation among youngsters.
Further he said we will create bench strength of the players through Khelo India. For the first time, the games will be broadcast, on Star Sports, which will inspire more youngsters to become a part of this sporting revolution in the years to come," Managing Director, Star India Sanjay Gupta said.
The anthem is conceptualized by Ogilvy, composed by Louis Bank and the film has been produced by Nirvana Films.
Khelo India School Games will be held at multiple venues across Delhi including, the Jawaharlal Nehru Stadium, Indira Gandhi Stadium Complex, Major Dhyan Chand National Stadium, Karni Singh Shooting Range and Dr. SPM Swimming Complex. The school games encompass 16 sports disciplines such as Archery, Athletics, Badminton, Basketball, Boxing, Football, Gymnastics, Hockey, Judo, Kabaddi, Kho-Kho, Shooting, Swimming, Volleyball, Weightlifting and Wrestling.