Patanjali partners with e-commerce giants to ‘Har Dwar’ delivery

"Utmost care has been taken to ensure the swadeshi movement and it has been ensured that Patanjali products reach every home without compromising on policies and business ethics," Ramdev said.

Patanjali is organising a function on January 16 here and representatives of all the online companies are expected to attend it along with Ramdev and its MD Acharya Balkrishna.

"We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point," earlier Patanjali spokesperson S K Tijarawala said.

These partnerships with etailers will be in addition to its own portal patanjaliayurved.net, where the company is selling its products online.

"This would change the scenario of whole FMCG trade through online" he added. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

"The retailers and aggregators would share the dias. They are coming and make announcement together that they would be working with brand Patanjali," Tijarawala said, adding that through this arrangement Patanjali's product could be served across the globe.