India’s only ‘World Sweet Festival’ kicks off serving galaxy of sweets from all over the world
Hyderabad, January 16: ‘World Sweet Festival’ kicked off in Hyderabad serving varied forms of delicious savouries. Those with a sweet tooth marked their presence making Sweet Festival a ‘Sweet’ festival. The World Sweet Festival, featuring over hundreds of sweet items, will be held, a senior official said, alongside a World Kite Festival will be held simultaneously. "The sweets festival aims at promoting mutual respect among people belonging to various states living in Hyderabad, by showcasing sweets from 25 states," the official said.
Sweets would also be on sale at the event, held at the Parade Ground at Secunderabad, Tourism and Culture Secretary B Venkatesham said in a release. Stalls at the festival are categorized not according to the state from where they originate but by the kind of sweets being offered.
For example, 'payasam' made in Kerala, Telangana, Tamil Nadu, Orissa and Assam will be presented at one counter. Sweets from foreign countries will also be presented alongside the Indian delicacies, another official said.
Apart from indulging in sweet delicacies, the feeling of joy in the company of Indian and International participants created the Parade ground in global village. This whole concept was the brain child of Secretary Tourism and Culture B. Vekatesham.
Secretary Venkatesham said that the festival was 100% by households with no hotels, shopkeepers, caterers or commercial representation. The response has been phenomenal with a total footfall around eight lakh. On Sunday, the footfall crossed three lakh and by evening the ground was packed."
World Sweet Festival 2018 was the first of its kind. In India it happened at Hyderabad, the sweetest food festival of the year with cultural fiesta. The first of its kind, the fest provided a sweet gastronomical experience to one and all with its lavish spread comprising 78 varieties of Laddoos, 77 varieties of Halwa and 67 variety of Payasam, representing various part of the country.