Dr Jitendra Singh urged South Indian Film Industry to blend Cinema entertainment with aspirations of New India

NewsBharati    08-Jan-2018
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Chennai, January 8: Calling on for ‘blending Cinema entertainment with aspirations of New India, Union Minister Dr Jitendra Singh pitched for ‘significance of cinema’ in our lives. Addressing the event Dr Jitendra Singh “Entertainment without the message is hollow while message without entertainment fails to attract the audience." 

Addressing the function of South India Film Industry Dr Jitendra Singh added that “The most distinct example of optimal blending is Satyajit Ray's cinema.”

Addressing a galaxy of leading luminaries of South India Film Industry, including some of the well-known filmmakers, directors and music composers from Tamil, Malayalam, Telugu and Kannada cinema in Chennai yesterday, Dr Jitendra Singh recalled early years of his life spent in the city when Devi Cinema Complex and Star Theatre were the cherished destinations for any youngster and said, gone are the days when a visit to a theatre to watch a movie was a festive occasion, planned several days in advance and thereafter recalled for several weeks to follow.

 

Further, he said that even a child has a movie theatre in his pocket and can watch a movie of his choice with a mere touch on the screen of his smartphone.

It is precisely this segment of youngsters, who comprise over 70% of India's population today, that the film maker will have to learn to relate to and act as torch- bearers of the Prime Minister Narendra Modi's incredible new initiatives aimed at involving the youth in the task of nation-building, he added.

Pointing out in the audience to the grandson of A. V. Meiyappan, the producer of several popular Hindi films of yester-years, Dr Jitendra Singh said, there was a time when even the Bombay Film Industry was dominated by South Indian Film Houses like AVM, Gemini and LV Prasad. The South Indian Film Industry, therefore, owes it to its legacy to assume a pan-India role and become messengers of Prime Minister Narendra Modi's "New India" mission, he said.

Responding to demands like constituting an Indian Film Commission and certain modifications in GST, Dr Jitendra Singh invited a delegation of Film Industry to New Delhi for a free-frank exchange of views on these issues. The programme was jointly organized by "South India Film Chamber of Commerce" and "Bharat Niti".