India launches its first online radio station ‘Umang'

New Delhi, February 14: India has launched its first 24-hr online radio station titled 'Radio Umang'. Users can access the facility via web streaming or through the mobile app.

Neeraj Tyagi, the man behind the station who in previous avatar was founder of Quick Call, which he sold to Navigant, was quite happy while claiming "Within just one month of launch, the station has reached listenership of over 50,000 with more than 40,000 app downloads so far."

"Post exit of Quick call, I have been closely following music and radio industry, and I can see how the whole ecosystem favoring such a venture, as lacunae of current coverage of 100-200 kms of FM channel is detrimental," he added.

Radio Umang plans to have multiple avenues of revenue, programmatic audio visual ads being primary one besides traditional advertising model.

"Whole focus is on providing quality program content, that's why we have roped in Vidhi Maheshwari as Creative Director, an old hand in Radio Industry" said Neeraj.