Do you know! Over 80% of Indians internet users browse Youtube

NewsBharati    28-Mar-2018
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New Delhi, March 28: Google India has said that over 80% of internet users in the country of all age groups are accessing YouTube. The company added that the video platform has touched 225 million monthly active users on the mobile phone alone.

The YouTube's Chief Business Officer, Robert Kyncl, said that the video platform now has 300 channels with over a million subscribers from just 16 channels in 2014.

“In the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. We will continue to invest in programmes to support creators, and encourage more diversity and distribution of their content.”

Google further said India is a more engaged market compared with the rest of the world, where more than 65 percent of the viewers subscribe to channels, and 7 out of 10 viewers watch ads with the audio turned on.

Interestingly, close to 60 percent of the viewership is clocked by non-metros, and almost 90 percent of all video consumption happens in local languages.

In 2017, YouTube India said that regional viewership had tripled in the past two years, with Hindi, Telugu, Tamil, Kannada and Malayalam witnessing “massive growth” in watch time. As a result, regional language content creators are on the rise too.

Rajan Anandan, Google’s Vice-President, South East Asia and India, said “YouTube has become a powerful platform for users, content creators and advertisers alike. Huge variety of premium content combined with the growing base and popularity of our creator community truly differentiates YouTube from all other platforms.”