Indian Cinema steps in Cannes Film Festival to push regional cinema

Cannes, May 12: Cinema has converted the whole globe into a village as we see that cinema is now a boundary-less phenomenon. Likewise, Indian Cinema has shown its glory all over the world; Cannes Film Festival saw the exploration of Indian Cinema by the presence of the Indian delegation over there.

The agenda of the delegation from India this year is to showcase diversity in films of our country while furthering collaborations with various other countries.

The inaugural session of the Indian Pavilion at the Cannes Film Festival 2018 was held at Cannes, France.

 

Speaking about the growth of the nation is well reflected through our cinema H.E Vinay Mohan Kwatra, Ambassador of India to France said that what is happening in our country currently is the unprecedented transformation in technology and the economy and that these growing externalities are reflected in Indian Cinema. Jerome Paillard, Executive Director, Marche Du Film Festival, Cannes Film Market, stated that Indian Pavilion is a very important tool to help to connect the worldwide European and worldwide community of films.

Speaking about Indo-French Cinema collaboration Vani Tripathi Tikoo, Member, Central Board of Film Certification, Producer and Director said that India has a fantastic relationship with both Cannes film festival and the French film industry. She further added that in recent times films like Tamasha and Befikre were shot extensively in this part of the world and found great resonance with the narrative storytelling between the two countries.

During the Inaugural address, Prasoon Joshi, Writer, Poet and Chairman, Central Board of Film Certification India, said that we should also reach out to young filmmakers who might not have access to a festival like Cannes and should organize many mini Cannes film festivals all around the world to help more and more filmmakers.

A meeting between the Indian delegation and Ms. Isabelle Giordano, Director General, Unifrance, M. Loïc Wong, Director of International Department, CNC, France along with Ms. Valérie L’Epine-Karnik, CEO, Film France was held to explore co-production opportunities between India and France.

A roundtable discussion was also held to explore collaborations with countries like Brazil, Philippines, Austria, Norway, Sweden, Taiwan, Canada and New Zealand where the film commissioners from these countries discussed the opportunities and challenges for co-production with India. Discussions were also held with the heads and management of various Indian studios and production houses to see how films in different languages could become more viable and what the government could do to help filmmakers in the country.