One leader of million voices: PM Narendra Modi is the most followed world leader on Facebook

New Delhi, May 3: Voila! Indian Prime Minister Narendra Modi is the most followed world leader on Facebook! No wonder our PM Modi rocks on the global platform due to his dedication and active presence fulfilling the responsibility given to him. India is proud of you, Congratulations! 

Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 43.2 million followers on his personal page, almost twice as many as U.S. President Donald J. Trump who is in second place with 23.1 million followers on his personal page, according to the newly released 2018 “World Leaders on Facebook” Study by Burson Cohn & Wolfe (BCW), a top-three, full-service, global communications agency with deep expertise in digital and integrated communications.

As of March 15, 2018, Queen Rania of Jordan is in third place with 16 million followers, ahead of the institutional page of the Indian Premier, @PMOIndia, with 13.9 million followers.

The study analyzes the activity of 650 Facebook pages of heads of state and government and foreign ministers from January 1, 2017 using aggregate data from Facebook’s Crowdtangle tool.

Facebook has become the key platform for world leaders and governments to engage with voters, supporters and citizens. As of March 15, 2018, all pages of world leaders combined had a total of 309.4 million followers. Since January 1, 2017, they have published a total of 536,644 posts which have garnered close to 900 million interactions.

The survey said the PMO was also the fourth most checked-in destination, after the White House, the Ugandan Presidency and 10, Downing Street.In the list of "Peer Connection of World Leaders", which counts the pages of world leaders liked by their counterparts, Modi is 10th, the survey said.

The findings revealed that, while more than half of the posts have photos, world leaders are increasingly sharing videos and a handful are going live to talk directly to their constituents. Posts with videos attracted by far the most interactions: 2,615 on average, compared to 1,750 for photo posts, with Facebook Live videos garnering on average 4,489 interactions. The 91,266 Facebook videos posted on world leaders’ pages have been viewed 5.4 billion times with an average view count of 70,790 per video.