Picking up ‘Sui Dhaaga’ Indian artists weave new logo for Varun, Anushka’s new flick

NewsBharati    09-Aug-2018
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Mumbai, August 9: Bollywood actress Anushka Sharma and Varun Dhawan's forthcoming film 'Sui Dhaaga' has already made a sensation on the internet even before the release. The film, which is under the Yash Raj Banner, has not yet released a poster or trailer. Despite this, the film's first video is trending on the first number on YouTube. On Tuesday, Stars released the logo of the film; its video is trending on the first number on YouTube. It has seen more than 18 lakh views so far.


 

'Sui Dhaaga' is Bollywood's first such film, whose logo was released in a big way. This video is totally different from the logo, poster, teaser or trailer released before the movie's arrival. The logo of the film 'Sui Dhaaga', made under the banner of Yash Raj Films, was released in a slightly different style. The logo of the film was not made on a computer but was made sending clothes to many parts of the country for embroidery. In different states, the logo was made by the handmade artists of Kashmir, Orissa, Gujarat, Uttar Pradesh and Assam through their traditional and expert ideas.

 

Varun Dhawan and Anushka Sharma's new film 'Sui Dhaaga', which celebrates the strong influence of entrepreneurship and self-reliance, started their campaign on National Handloom Day on 7th August. In the film Varun, a tailor and Anushka is playing the role of an embroider. The characters of these two together celebrate the Indian workmanship that is famous all over the world. There could be no more suitable days to start the promotion of this film.

 

Directed by Sharat Kataria and produced by Manish, Sui Dhaaga will hit the screens on September 28, 2018.