Petroleum Ministry turns 'Saksham', campaigning annually for fuel conservation..!

  

  

New Delhi, January 16: An annual campaign named ‘Saksham’ of Petroleum Conservation Research Association, which has high intensity and longs for a month, was launched by Rajiv Bansal representing the Ministry of Petroleum and Natural Gas. Various interactive programs and activities are being planned by PCRA, Public Sector upstream or downstream Oil & Gas companies during the month long ‘Saksham-2019’.

 

The major activities scheduled under the programme constitute Saksham Cycle Day in 200 cities, Cyclothons, Short Film making contests and workshops for drivers of commercial vehicles, seminars for housewives and cooks on adopting simple fuel saving measure, nationwide campaign through Radio, TV, Digital Cinemas, Outdoor media. In order to focus and reach out to various segments of fuel users, PCRA is going to utilize the social media platforms like Facebook, twitter, MyGov for various customized campaigns platform.

 

 

 

Citing the occasion, a comic book developed by PCRA in collaboration with NCERT was released. The book for children gives various tips and day to day aspects of fuel conservation. A short animation film for children covering domestic and transport sector was also released.

 

Prizes were given for the ‘Saksham’ National Competition-2018 to the winners of essay and painting competitions. The prizes include Singapore Study tour, Laptops, Tablets & Cash prizes to motivate the budding generation of our country for their critical role in understating and spreading the awareness about fuel conservation.

 

 

The paintings of the children reaching finals were displayed on the occasion. The awards were also presented to the oil companies and state governments for their exemplary work in the fields of fuel conservation. Bansal further flagged-off the publicity vans of PCRA, the fuel conservation messengers on wheels, equipped with audio, video and print displays to attract and spread the conservation awareness especially amongst the rural masses.