Lucknow, May 6: Over one lakh employees of Sahara India Pariwar sang the National Anthem together at one time, one place to create a new Guinness World Record on its annual Bharat Bhawna Divas on Monday, May 6, 2013.
Chairman of the Sahara Group, Subrata Roy, while addressing the gathering at a stadium in Lucknow, expressed his delight as his company's attempt to create a new world record.
Roy says he espouses a philosophy of "collective materialism" and according to Sahara's website, the group shares its profits between staff, its internal fund and social development activities and has never declared a dividend.
Currently, Pakistan holds the world record of 42,813 people singing the National Anthem in a group at one place, a record the Sahara employees hope to break with 1,15,000 singing the Anthem together at 10am on May 6 in Lucknow.
Apart from over one lakh Sahara employees singing the national anthem at one place Lucknow, the Sahara Group also attempted the record of over one million of its employees singing in one uniform at the same time at 4,512 of their offices spread across India.
An open invite was issued to the citizens of the country to sing the national anthem wherever they are — at home with family, in office with colleagues, or in college and school with classmates, or even on the road by stopping your vehicle at one time, 10 am on May 6, 2013.
Apart from regiments of the Indian Army across seven states, many student, schools and corporate organisations sang the national anthem together. The event was organised so that the whole world can witness the “Emotional integration, National integration of the Indians.
Guinness World Records representatives were present in the stadium to monitor the record attempt but they are yet to make any official confirmation on whether the current record has been bettered.
Sahara has gained a global profile in recent years through its acquisition of London's Grosvenor House hotel and the Plaza Hotel in New York.