Source: News Bharati English16 Nov 2015 14:42:45

California, November 16: The instant articles of Facebook for Android users have hit the Indian market on Monday. Facebook’s Instant Articles -- stories from publishers that open near-instantaneously when you tap on them in the Facebook app.

Facebook, which had restricted the feature to iOS devices in the United States and Western Europe, is partnering with five Indian publishers -- Hindustan Times, The Quint, India Today, Aaj Tak, and The Indian Express -- to launch it in India, the company’s second-largest market.

These five organisations represent a cross-section of publishers, which will allow Facebook to monitor how a different kind of content is consumed in the Indian market, reports Mint.

“We are launching in India on Android as the country is a heavy Android user market. Besides, Android is designed to be fast; so articles load quickly on Android and thus can be quickly read,” said Michael Reckhow, product manager for Instant Articles, in a telephone interview with Mint.

Being fast and responsive, Instant articles leverage the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

The function has also powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Similarly, it also gives an opportunity to watch autoplay video come alive as user scroll through the article.

Talking about the technical term of instant articles on Facebook, it is simple and scalable. It allows a publisher to publish any type of article, from daily news to long form features.

Instant Articles integrate seamlessly with your current workflow, using existing production tools along with standard HTML and RSS feeds.

With Instant Articles, publishers are in control. You decide what to publish. Sell ads in your articles and keep the revenue, or take advantage of Facebook Audience Network to maximize total revenue.