New Delhi, February 20: Prasar Bharti told the Supreme Court that it wasn’t feasible for the government and the public channel to run a separate channel for exclusive telecast of World Cup.
The apex court had asked Prasar Bharti on Tuesday to respond to suggestions of Star Sports that a new channel can be started by it, for showing world cup matches to ensure that private cable operators do not get the live feed.
Attorney General Mukul Rohatgi, who appeared for the Centre and Prasar Bharti, had contended that it is mandatory for a private channel under the Sports Act and the Cable TV Network Act to share the feed of matches of national importance with Prasar Bharati for providing it on DD's free-to-air terrestrial channels.
Meanwhile, the apex Court has reserved its verdict on Prasar Bharti's plea against a Delhi High Court order barring Doordarshan from sharing live feed of World Cup matches with private cable operators.
The court had also asked Star India Ltd to give details of quantum of losses which it may incur on account of sharing of live feed of matches by Prasar Bharti to private cable operators.
Earlier, the public broadcaster had moved Supreme Court challenging the Delhi High Court judgement.
The appeal was made against the February 4 judgement of the High Court which was passed on the plea of Board of Control for Cricket in India, ESPN and Star. They had contended that cable operators were getting live feed free through DD channels, resulting in loss of revenue for them.
The High Court had also observed that while advertisement revenue received by DD in respect of the shared content of the sports channels was to be shared in the ratio of not less than 75:25, "it still does not cater to the loss of subscription revenue" by ESPN and Star.