Mumbai, August 10: After being the Brand Ambassador for Gujarat Tourism, Bollywood legendary actor Amitabh Bachchan on Tuesday has agreed to become the state ambassador for the ‘Save the Tiger’ campaign and promote tiger tourism in Maharashtra.
The actor sent a formal letter to the state government accepting its proposal and invite, Forest Minister Sudhir Mungantiwar said.
“Your expansive letter has educated me greatly on not just the tiger reserves within the state of Maharashtra but also the finer points on the importance of this campaign,” Amitabh wrote to Mungantiwar.
“…I wish to accept your kind offer to render my services towards the state government’s initiative for tiger conservation. This (letter) may kindly be treated as my consent to represent the state of Maharashtra as its Tiger Ambassador,” he added.
While mentioning his happiness for being the Brand Ambassador for Maharashtra tiger reserve campaign, Bachchan on his Facebook page said “And today formally appointed by the Hon Minister Shri Sudhir Mungantiwar as the Brand Ambassador for Tiger, for the State of Maharashtra. Honoured and privileged.. and hope to do some dedicated work for the preservation of Tigers and the environment ..”
Meanwhile, speaking to media during the event of formal announcement, Senior Bachchan said “I want to thank Maharashtra Govt for appointing me as the ambassador for "Save Tigers"”.
Earlier in the last week of July, Mungantiwar had written to Bachchan and cricketer Sachin Tendulkar requesting them to act as brand ambassadors for the state government’s ambitious tiger conservation projects.
Maharashtra, with six tiger reserves, has 190 tigers as per the 2014 census. The state has recorded a steady rise in tiger population from 103 in 2006 to 169 in 2010 and 190 in 2014, as reported in the Tiger Estimation conducted every four years.
The letter also spelt out the initiatives the state government had taken to protect tigers and nab inter-state poaching gangs.