Source: News Bharati English01 Oct 2016 14:04:32

New Delhi, October 1: ASSOCHAM survey-cum-analysis has noted that the upcoming festive season in October is likely to register new records with regards to sales, revenues, and highest ever purchase rate per minute for e-commerce giants. This is because most people deferred their purchasing plans during the fortnight of pitru paksha and are now ready to loosen purse strings, an ASSOCHAM survey-cum-analysis has noted.
The ASSOCHAM interacted with about 2,500 working professionals in the age group of 25-40 years from diverse sectors. The survey was carried out during the course of past fortnight across 10 prominent cities of – Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai to ascertain their shopping plans for the upcoming festive season.

“About 60 per cent of the total respondents said they are ready with their shopping lists and would prefer online shopping over standing long hours in store aisles, while most of the remaining opted for shopping at physical brick and mortar outlets,” reveals ASSOCHAM

Majority of respondents also said they are planning to splurge on lucrative deals and discounts offered by e-tailers. Ease of shopping, various delivery options, diverse payment modes, better offers and other such factors are key reasons highlighted by many respondents to shop online in the festive season starting with ‘Navratri’ in October followed by a string of festivals including Diwali and the festivities do not stop until new year.

Secretary general of ASSOCHAM, D.S. Rawat said, “This is expected to be the busiest festive season for e-commerce companies as Indian consumers are likely to spend up to Rs 25,000 crore and more as against over Rs 20,000 crore spent in festive season last year thereby registering about 25 per cent growth.”

 “Most of the e-tailers have already jumped on the bandwagon for running promotional offers. Besides, introduction of premium services like free shipping, extended return period and others together with rise of high-speed internet usage through smartphones are likely to boost online shopping this festive season and help the e-tailers to register profits after a dull first half of this year,” he further added.

ASSOCHAM also seeks opinions of various experts in the field of advanced research, analytics and digital intelligence services specialising in communications insights and community trends. Many of these suggested various things like - the e-tailers must learn from the past and gear up to counter various challenges and take precautionary measures beforehand.

Also a responsive website will entice customers and is a great way to differentiate from competitors that may launch seasonal marketing campaigns and offer similar discounts. E-tailers must ensure that stock levels are high. Ensuring that delivery dates are correct is another significant thing as customers wants