Google and Facebook to restrict use of its Ad network to regulate circulation of fake news
 Source : News Bharati English  Date : 15-Nov-2016

Washington, November 15: Two of the world’s giant internet companies have been facing constant criticism over the impact of fake news on recent U.S. Presidential elections. Alphabet Inc's Google and Facebook Inc on Monday announced that they will soon implement a policy to prevent websites that misrepresent content from using its AdSense advertising network.
“We will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” Google said in a statement.

Facebook's steps are restricted to its ad policies, and do not target fake news sites shared by users on various news feeds."We do not integrate or display ads in apps or sites containing content that is illegal, misleading or deceptive, which includes fake news," Facebook said in a statement.

Similarly neither does google address fake news nor will it rate the accuracy or authenticity of the content. This critical issue has given rise to a stern debate in   Facebook especially, with Chief Executive Mark Zuckerberg insisting twice in recent days that the site had no role in influencing the election.

These internet companies are facing repercussion over the role they played in recent U.S. Presidential elections by letting spread of fallacious and demeaning content that might have influenced the voter’s decision. It is now clear enough that these internet companies will no more ignore such misinterpretation and misuse of content.