Source: News Bharati English29 Dec 2016 12:40:57

New Delhi, December 29: The Confederation of All India Traders (CAIT) on Wednesday said it has signed a pact with the Ministry for Electronics and Information Technology (MEITY) to promote awareness and increase adoption of digital payments across the country.
After achieving the milestone of digitally educating more than 10 million rural citizens and over 300,000 merchants within a period of 20 days, the ministry of information and technology signed a pact with confederation of All India Traders to train another 10 million shopkeepers across 1,000 towns.Embeded Object“We are going to organize a national workshop in Delhi very soon which will be followed by organization of 30 workshops at the different state capitals. We will also organize market camps in the market itself to digitally educate the shopkeepers and merchants,” said Praveen Khandelwal, secretary general of CAIT, before the signing of the MoU.

The ministry through its rural common service centres (CSCs) and the Village Level Entrepreneurs (VLE) under the ‘Digi Dhan Abhiyan’ has already trained more than 10 million people and around 300,000 merchants in rural areas.

Launched earlier this month, ‘Digi Dhan Abhiyan’ is a campaign conceptualized by the IT ministry to enable every rural citizen, small trader and merchant to adopt digital payments in their every day financial transactions.

“The benchmark for cashless village that we have set is when all the shopkeepers in the village are having at least one mode of digital payment and one member of every family is having one mode of digital payment,” said law and IT minister, Ravi Shankar Prasad.

Madhya Pradesh and Chhattisgarh have recorded the highest number of enrolments with citizen enrolment crossing 1.5 million and 1.25 million rural citizens respectively. Chhattisgarh and Uttar Pradesh have recorded the highest number of merchant enrolments crossing 60,000 merchants each. Other states like Maharashtra, Madhya Pradesh, Uttar Pradesh, Odisha and Andhra Pradesh are also contributing to the high digital enrolment of citizens, said the ministry.

According to the IT ministry, as of 27 December, more than 60% rural citizens (enrolled for digital payments) had preferred e-wallets. Similarly, more than 75% of the merchants have adopted e-wallets and the combined option of UPI and USSD stands at over 13%.

“The DigiDhan Abhiyan outreach in rural India through the CSCs reflects citizen’s willingness to go digital and the acceptance of new methods of digital transactions which are convenient and easy to access or use. We will continue to leverage newer technologies to build smart digital tools for easy use to enable this massive digital transformation”, said Aruna Sundararajan, secretary in the IT ministry.