New Delhi, December 5: Amazon today has announced that it is bringing its global startup program Launchpad to India. This platform aims to help start-ups in the country sell, market and deliver their products while gaining more visibility. The program will also allow Indian start-ups to sell their products overseas, said Amit Agarwal, Vice President and Country Manager for Amazon India.
The platform fundamentally aims to assist new companies in reducing the effort for promoting, marketing, and selling their products globally. The portal is live right now showcasing over 400 startups, 25 of which are based in India.
According to report published by Mashables, the company has also partnered with Nasscom, Government of Maharashtra, Indian Angels network and several bodies and venture capitalists to help startups on policy and financial sides. The e-commerce giant expects to see more startups to come aboard and market their products through Launchpad.
Amazon Launchpad, which was first launched back in mid-2015, is a medium and catalyst for providing startups with a global e-commerce platform to foster their brand’s reach. Launchpad has already served over 1,200 companies worldwide and accommodated over 4,000 products to sell. Several startups, subsequently, have even used this as a primary channel for delivering their goods and have indeed, harvested success such as Sphero and Eero.
At present, some notable Indian names on Launchpad include Witworks that recently unveiled its affordable smartwatch lineup, Smartron who develops notebooks as well as smartphones, GOQii who is known for its fitness products, and much more. Amazon Launchpad is definitely one of the most transparent and accessible platforms for startups to deliver their goods.