California, February 24: With the world using Facebook to check the latest every day updates and to discover what’s happening in their world and around the world, the brand has come up with an innovative concept of sharing reaction to a post in a quick and easy way and has launched an extension of the Like Button which they named it as ‘Reactions’.The 'News Feed' on facebook is the central way where one can get updates about friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. In its press release, Facebook stated, “We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way”.
With this, one can share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, and then tap either Like, Love, Haha, Wow, Sad or Angry.
“We understand that this is a big change, and want to be thoughtful about rolling this out. For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer”, the release stated.