Cannes, May 13: Minister of State for Information and Broadcasting Rajyavardhan Rathore, unveiled the India Pavilion at the Cannes Film Festival in Paris on Friday. Rathore said that the Film Facilitation Office (FFO) set up by the government was a step towards facilitating single window clearance for film makers, promote India as a filming destination and provide the platform for film tourism in the country.
He said that this initiative also addressed the requirement of prospective film makers who were keen to utilize India’s platform for filming purposes. While inaugurating the India Pavilion at Cannes Film festival, Rathore said;
While outlining the steps being taken by them to streamline the process of permission in states, the minister pointed out at a need to promote the states internationally through initiatives such as conducting Familiarization (FAM) tours for foreign filmmakers and participation at international markets. In his address, Rathore specifically highlighted the government’s recent initiative of instituting the ‘Most Film Friendly State’ award as part of the National Film Awards with the objective to encourage the state governments to support the film industry. He stated that the “award aims to sensitize the Indian states towards film tourism, advantages of bringing in foreign filmmakers to shoot in their state, promote India as a preferred filming destination as well as encourage the growth of the film industry.
Rathore also touched upon the criteria for the award which included presence of single window clearance facility, presence of state government backed film studio complex consisting of dedicated locations for film shoots, production and post production infrastructure, incentives offered by the state, presence of a dedicated web portal, database of facilities available, efforts being made to develop talent for the film industry, connectivity in the state and international marketing initiatives. As part of perspective planning, the Minister said;
Rathore also spoke about the proposed National Centre of Excellence for Animation, Visual Effects, Gaming and Comics. He stated that while the Government would focus on providing land and infrastructure, the private partners were invited to take utilize this initiative with investment, technology and faculty. The Minister also unveiled the Official Poster and Brochure of the 47th International Film Festival of India to be held in Goa in November 2016.