Source: News Bharati English30 Jun 2016 14:30:07

Chennai, June 30: E-commerce major Flipkart and Royal Enfield have entered into collaboration where flipkart will sell complete range of accessories of Royal Enfield. Popular with bikers, Royal Enfield is first time entering into the partnership with a third party partnership for selling its accessories as it previously worked only with own website and authorized retail network.
The flipkart portal has the whole range of Royal Enfield apparel and accessories. These include helmets, riding gear, saddle bags, and head-gear. Along with these, the much needed lifestyle products amongst the youth such as shoes, T-shirts and jackets will also make place on the portal.

Samrat Som, head of gear business, Royal Enfield said, "Our purpose-built riding gear brings together Royal Enfield's years of riding experiences through a variety of terrains and weather conditions. We believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for our existing and potential customers. Our apparel and gear range is a natural extension of our core business." "There is a strategic planning behind it. We are seeing buying behaviour of customers is changing."

He also added that till now their gear range was available in India in most of their dealerships, Royal Enfield's online store and also through exclusive gear stores in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune.

"This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to buy authentic and genuine gear range from Flipkart sitting at their home from tomorrow to about 10,000 pin codes," Flipkart VP for Electronics and Auto Adarsh K Menon said. Flipkart is carrying out some pilot projects to sell automobiles. It will hike up the business as per results of the pilots.