Source: Agencies07 Jun 2016 14:44:26

New Delhi, June 7: Former Adobe executive Umang Bedi was appointed as managing director of Facebook India. Social Networking giant Facebook said in a statement that Bedi’s appointment will be effective from July, and he will lead in building and maintaining strategic relationships with top clients and regional agencies in India.

Bedi is taking over Kirthiga Reddy, who is appointed new role at the company's headquarters at Menlo Park and will return to US in August for the new post. Reddy will join Facebook's Global Accounts team at Menlo Park, where she will manage a set of global brands. She will also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook's relationships with the world's largest global advertisers.

"After six years in India building our operations and business, it's hard to leave a team I now call family. As I look ahead, I am excited about how well positioned our business is, to grow from strength to strength with Umang's leadership," Reddy said.

"India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role," Facebook Vice president Asia Pacific Dan Neary said.

Bedi was managing director of the South Asia region at Adobe and has around 20 years of leadership experience covering sales, marketing and partnerships. He is an engineering graduate from University of Pune, and alumni of Harvard Business School. It's a promising opportunity to participate in India's digital growth, and I can't think of a better place to be at." said Bedi.

India is an important prospect of Facebook. With around 150 million monthly active users, India is largest market for Facebook outside the United States. "We see significant opportunities to help Indian business -- large and small -- deliver against their business objectives in the mobile world," Neary added.