Source: News Bharati English23 Aug 2016 14:46:59

Kolkata, August 23: In a step build the communication gap between India and Bangladesh, President Pranab Mukherjee on Tuesday inaugurated radio channel ‘Akashwani Maitree’. During the launch function organized at Raj Bhawan in Kolkata, President said that channel is a unique venture of All India Radio and is aimed at strengthening ties between India and Bangladesh. He also said that Akashvani Maitree can be an important channel of communication between India and Bangladesh.
The service by All India Radio is launched from a State-of-the-art super power transmitter of 1000kw, installed at Chinsurah in West Bengal. The content of the channel will be shared by Bangladesh Betar and Akashvani Maitree, which is a unique feature of this channel. It will be a common platform for participatory content creation. The channel aims to strength cultural, economic, political and emotional ties between the two neighbour nations.

The broadcast which will be aired two times a day will be active from 6 AM to 2:30 PM and 3:30 PM to 11 PM. Thus the channel will be heard 16 hours in a day will include three news bulletins, one from Bangladesh. Frequency of the channel is set at 594 KHz/505 meter.  

Akashvani Maitree is proposed to produce and broadcast programmes as reality shows, music and quiz competitions, discussions where participants from both the countries can take part. The content would cover issues ranging from healthcare to agriculture. A programme series profiling different premier medical institutes, super specialty treatments available here, procedures to be followed for availing these services, tentative costs, visa facilitation etc. is also proposed to be broadcast on the service.

 The channel will cover whole of Bangladesh and most of South East Asia. All India Radio has also come up with a multimedia website in Bangla . It is easily accessible through live streaming, text and video and caters to Bengali Diaspora world over besides listeners in Bangladesh.

Prasar Bharati CEO Jawhar Sircar said the service was meant specifically for the people of Bangladesh and will primarily be in Bangla and will highlight the common cultural heritage that connects India and its neighbour. India has tried to strengthen in Bangladesh through different ways in the recent past. One of these also includes broadcasting of PM Modi radio programme ‘MannKiBaat’ in Bangladesh.