Source: News Bharati English14 Sep 2016 15:16:48

Bengaluru, September 14: The online taxi firm Ola and Crown it joined hands to collaborate which will allow users to book Ola cabs through Crownit app. After this collaboration, the consumers will receive redeemable points for every booking in the form of 'crowns' and this will add huge value to the reservation of every cab.
Founder and CEO Crownit, Sameer Grover said, “"Cab reservations, today, have emerged as one of the most popular day-to-day booking categories for the Indian consumer. Since our entire proposition revolves around providing value-addition to our very frequent and high-spending user base of 9.5 lakh customers, we decided to venture into the category and extend the benefits of our platform to user cab reservations."

The Crown It also makes it easy for the consumers to access get cash-backs and other rewards which is different from other shopping apps. Grover added that partnering with a brand like Ola near their second anniversary is a very proud moment for them. He said that they are confident that the partnership will provide their users with another avenue to win exciting rewards along with the convenience of making all their lifestyle purchases through a single app.

In order to provide most of the rewarding experience for users through deals, cash-backs and other value-driven benefits to the consumers, the platforms has been collaborating with aggregators across multiple product/service categories.