Bravo! Consumers, merchants win prizes worth Rs. 61 crores at #Digi Dhan Mela
स्रोत: News Bharati English      तारीख: 19-Jan-2017

New Delhi, January 19: More than 3.81 lakh consumers and 21,000 merchants have been declared the winners of prize money worth Rs.60.90 crore at 24 Digi-Dhan Melas across the country. 
The prize money worth Rs. 60.90 crore to over 3.81 lakh winners of NITI Aayogs’s lucky draw schemes ‘Lucky Grahak Yojana, LGY’  for consumers and ‘Digi-Dhan Vyapar Yojana, DVY’ for merchants has been declared at 24 Digi-Dhan Melas across the country – daily as well as weekly.  

This was disclosed by the Information Technology Minister Ravi Shankar Prasad in New Delhi yesterday. He said, government’s efforts to give a boost to the digital payment systems and cashless economy have evoked a good response from the people. Minister Prasad further said that the people from different age groups, occupations and walks of life have taken part in a big way in the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana giving a fillip to digital transactions. 

Notably, Customers and merchants using RuPay Card, BHIM, UPI (Bharat Interface for Money/Unified Payment Interface) USSD based *99# service and Aadhaar enabled Payment Service (AePS) are eligible for participating in the daily and weekly lucky draws.

Interestingly, data analytics provided by the National Payments Corporation of India (NPCI) has highlighted a positive response among the people to adopt digital payments. Maharashtra, Andhra Pradesh, Tamil Nadu, Uttar Pradesh and Karnataka have emerged as the top 5 states with a maximum number of winners. Active participation has been seen among men and women while most of the winners were in the age group of 21-30 years.

The two schemes Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana were launched on December 25, 2016, and shall remain open until April 14, 2017.  The schemes are aimed at incentivizing the consumers and the merchants to promote digital payments.  15,000 daily winners vie for total prize money of Rs. 1.5 crore at the rate of Rs.1000 per person. Besides, over 14,000 winners qualify for weekly draws with the total prize money of over Rs. 8.3 crores per week.