New Delhi, January 31: Information & Broadcasting Minister M Venkaiah Naidu on Tuesday said that the Digital Radio Technology empowers listeners with the wide range of services. While addressing Digital Radio for All Round Table Conference, Minister Naidu further said that digital radio provided a unique opportunity for all the stake-holders both public and private broadcasters to carry forward the vision of Prime Minister to achieve Digital and Connectivity Revolution in the Country.
Elaborating further, Naidu said that it was an opportune moment for automotive manufacturers and retailers to incorporate Digital Radio systems in vehicles that provided consumers with significantly improved audio quality and service reliability at an affordable price. This would enable the scaling up and adoption of this new Digital Technology. The Digital Radio provides benefits to all the stakeholders, including Listeners, Manufacturers, Broadcasters and Regulators etc.
Naidu further putting a glance at the achievements of AIR in adopting digital radio technology said that AIR has already completed the technical installation and the upgradation of 37 powerful transmitters in the first phase of Digitization of Radio Broadcast, a project unparalleled in the world today. This would ensure reduced electric power consumption for all digital transmissions, saving All India Radio and taxpayers significant transmission cost in the future. He added that All India Radio has re-invented itself through its Digital Transmitters based on the International ITU standard Digital Radio Mondiale (DRM).
Emphasizing on the need for the Traffic advisory services on National Highways, Naidu said that the next phase of this service through AIR FM Transmitters needs to be digitised based on the ITU standards to exploit its full potential. The service would offer multiple radio program, detailed and multi-lingual on-demand traffic & travel information and emergency warning services.
Importantly, from the Listeners perspective the Digital Transmission would provide Crystal clear and better-than-FM sound quality, enhanced program choice, free access to textual news, sports, travel and weather information from the Internet in many languages simultaneously and would enable the transmission of emergency warning for immediately alerting the population in case of pending disasters.
On the other side, from a commercial perspective, the system provides audiences with receivers at an affordable price as well as an attractive package of benefits which include a wider range of services, easier tuning and selection of programming, improved stereo and surround sound in cars amongst others.
Importantly, the Digital Radio for All Round Table Conference was organized by Digital Radio Mondiale (DRM) along with Broadcast Engineering Consultants India Limited (BECIL) in New Delhi.