New Delhi, January 4: India is the land of developing country and so developing business firms hold direct proportion to the economy of the country. The small and medium business firms account to larger domain of India’s Gross Domestic Product GDP. Today in a digital wave every sector is getting digitized to overcome and match with the pace of developing economy. Hence Google India Chief Executive Sundar Pichai announced initiatives for small and medium businesses in order to empower them digitally.
Those initiatives were “Digital Unlocked” and “My Business Websites” launched today in SMB focused event in New Delhi. This iniative was taken up in mind in order to bring the small and medium businesses on digital platform. In a joint study of Google with KPMG it showed that due to lack of understanding of benefits of digital technology and skills were the primary reasons for them to being online.
Pichai said that “the internet and digital technology will be an engine of growth for the Indian economy. Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth.”
Digital Unlocked is a training programme for business owners’ that will empower them with essential digital skills to help them get online and start using the internet to grow their business. The programme is built across the different formats of online, offline and mobile. The offline training is being conducted in partnership with FICCI and over the next three years, 5,000 workshops will be held across 40 Indian cities. The online training comprises a set of 90 self-paced video tutorials created specifically for India and is available free of charge. The tutorials cover a comprehensive set of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video.