Guwahati, November 16: ‘Social Media and Digital Marketing’ workshop kicked off in Assam especially for women entrepreneurs of the Indian Institute of Entrepreneurship at the IIE campus. This workshop aims to benefit women and explore them with multi-benefits of the social media platforms.
Digital Ant, in association with Indian Institute of Entrepreneurship, Guwahati, conducted a ‘Social Media and Digital Marketing’ workshop.
The workshop introduced women entrepreneurs to the concept of Social Media, various social media platforms and tools such as Twitter, LinkedIn, Instagram, Google AdWords, Facebook ads, Twitter ads, Pinterest promoted pins and many more. The participants were also taken through different types of websites and how to leverage them for business. They were also shown how to use Facebook and increase traffic to their business page, Social Media Analysis and Search Engine Optimization, how to write good content, designing, among others.
A total number of 45 women participated in the workshop.
Speaking at the workshop, Manish Choudhury said, “We’ve organized this workshop as a social initiative so that the women entrepreneurs of IIE benefit from our experience and expertise. Today, social media has changed the way people do business and the way we engage with our customers. It has grown to become one of the largest marketing channels for both sole proprietors and large businesses. Today, with multiple social media platforms to choose from, it has become a dominant force in marketing. So it is very important that our entrepreneurs learn and understand this medium.”
Madhuchanda Adhikari Choudhury, Chief Manager, Numaligarh Refinery Limited said, “NRL is promoting this one-day workshop on concepts and application of social media for the benefit of women entrepreneurs. It is a welcome initiative as it introduces the upcoming entrepreneurs to leverage the wide possibilities of doing business through social media. Apart from assisting the event, NRL is also giving exposure to a few women entrepreneurs from the rural areas to learn about the digital platform and empower them to promote their business on a whole new level. This workshop will also show how to use popular mediums like Facebook and increase traffic to their business page, Social Media Analysis, Search Engine Optimization and how to stay out of trouble with the search engines.”