Source: News Bharati English13 Feb 2017 16:24:34

New Delhi, Feb 13: Prime Minister Narendra Modi expressed his greetings to all the radio lovers and to those working in the industry.

Radio is a wonderful way to interact and those working in this industry should keep the medium active and vibrant, Prime Minister said on the occasion of World Radio Day on Monday.

World Radio Day is about celebrating radio, why we love it and why we need it today more than ever. It is a day to remember the unique power of radio to touch lives and bring people together across every corner of the globe.

The World Radio Day was proclaimed on 3 November 2011 by UNESCO's 36th General Conference after originally proposed by the Kingdom of Spain.

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st-century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.

Prime Minister Narendra Modi extended his greetings on the occasion. In a twitter message, he said, “Radio is a wonderful way to interact, learn and communicate. My own ‘Mann ki Baat’ experience has connected me with people across India,” he added.

All episodes of 'Mann Ki Baat', his monthly address on radio, can be heard at -- narendramodi.in/mann-ki-baat, the Prime Minister said.