Mumbai, Feb 2: In order to regain its turf in the passenger vehicles segment tata Motors has decided to launch a new brand called TAMO. This version will be equipped with latest technology to meet the expectations of consumers.
Informing about the decision the managing director and CEO of of Tata Motors Guenter Butschek said that, the company will be launching its maiden car under the new venture of TAMO brand.
“The introduction of TAMO will help us co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem," Butschek added.
He further elaborated that the TAMO brand will be launched at the Geneva Motor show in March. Under the TAMO sub-brand, the company will launch vehicles that are low in volumes requiring low investment.
Briefing about the idea behind the new sub-brand, Tata Motors President Passenger Business Mayank Pareek said vehicles from TAMO will be in niche segment with technologies that are ahead of market and when proven successful they could be transferred to vehicles of the main Tata Motors brand.
The Tata group has announced that it would reduce the number of car platforms from six to two in an attempt to increase production efficiency and reduce costs. The new policy will be introduced and implemented by the year 2018.