Mumbai, April 13: India’s most popular car chain holder Ola, joined hands with Maharashtra Tourism Development Corporation with an aim to promote tourism. Ola announced its partnership on Wednesday undertaking various initiatives under Chief Minister Devendra Fadnavis’s ‘Visit Maharashtra’ motto.The tourism department has undertaken various initiatives to develop Maharashtra as a tourism brand. Ola, in support of these initiatives, has launched a unique sub-category - ‘Mumbai Darshan’ under its Rentals offering, for guided city tours to hundreds of thousands of tourists visiting Mumbai every year.
To ensure that tourists experience the very best, Ola, together with the Tourism Department, will help driver partners to develop skills and learn more about the famous landmarks of Mumbai, including history, and culture, among others.
The first batch of exclusively co-branded Mumbai Darshan and Maharashtra Tourism cars were flagged off by the Minister of Tourism - Government of Maharashtra Jayakumar Rawal, along with Valsa Nair Singh, Principal Secretary-Tourism, and Pranay Jivrajka, Founding Partner at Ola, at an event in Mumbai.
While speaking on the occasion, Jaykumar Rawal, said, “Keeping in mind the global trends and the boom in the digital market scenario, we are glad to partner with Ola. Transportation is one of the most important areas where technology can make a big difference. Ola is a pioneer in public transport space and we are confident that this tie-up will benefit the entire transportation ecosystem in the state. This not only lets us be more competitive as a tourist destination but will also help us position Maharashtra as a smart state.”
Echoing the similar views, Valsa Nair Singh, “We are pleased to be associated with Ola and our aim is to create job and opportunities along with safer transportation choices for people in Maharashtra. We are confident that Ola will actively take ahead Maharashtra government’s vision of transforming the state into a smart tourism hub. Tourists visiting Maharashtra will be able to avail the benefits of Ola’s technology and best in class service to visit some of the most prominent tourist destinations across the state.”
Speaking about the partnership, Pranay Jivrajka, Founding Partner at Ola said, “Maharashtra continues to be one of the most favored tourist and investment destinations in India. With such a huge economic potential, the scope to provide customized and curated mobility services is truly enormous. We are delighted and humbled to have been recognized by the Maharashtra Government for our efforts. Mumbai and several other coastal towns and cities in Maharashtra promise an unparalleled experience to its visitors, and we are thrilled to be powering a mission that is working towards serving millions of such unforgettable experiences with our mobility offering present across Maharashtra. Nothing gives us more pride as an Indian company than to enable the opportunity to showcase our rich culture and history to hundreds of thousands of people, using our platform.”