Source: News Bharati English20 Apr 2017 14:43:42

New Delhi, April 20: Minister for Information & Broadcasting M Venkaiah Naidu has said Social Media is a powerful tool to fulfil the communication needs of the Government and implement the vision of the Prime Minister “Minimum Government, Maximum Governance”. It is also an important medium to bring about transformational change and act as a catalyst for the emerging “New India”.

Instagram as a communication platform for Government would be like a Rainbow to visualise the Story of Emerging New India. The Minister mentioned this at the inauguration of the “Workshop on Instagram for better Government Communication” on Thursday.

Emphasizing on the role of Instagram, Naidu said that the medium has become an appropriate place for the Government to visually engage with citizens and other stakeholders and communicate with a new generation of digital users. Quoting the old maxim “A picture is worth a thousand words”, he added that the colours of India, through its diversity celebrated through festivals, cultural practices, region specific dresses could best be experienced through visual images.

Elaborating on the opportunities and challenges of social media in Governance, Naidu said that social media provided actionable intelligence and inputs to policy makers, in order to aid them in making better decisions. On the other hand, it has also raised the expectations of citizens from the Government’s across the globe. In the new digital age, citizens would not be content with just information but also its promptness and the manner in which the information has been communicated.

The Minister mentioned that that Government of India was working hard to institutionalize the creative and systematic use of social media within Government, in order to better tap into the promise of this tool in advancing the cause of good governance.