Mumbai, April 26: Maharashtra Tourism Development Corporation (MTDC) has signed an agreement with Etihad and Jet Airways to attract more visitors to the state and to leverage on the airlines expanding international network.
Under the Memorandum of Understanding (MoU), there will be number of joint marketing activities like in-flight magazine promotion, website promotion as well as advertising and digital campaigns to promote Maharashtra as a leisure destination.
"We welcome this opportunity to strengthen our cooperation with Etihad and Jet Aviation Group. This MoU is the beginning of a strategic partnership with two of the leading and most important international airlines to attract international tourists. Our aim is to jointly put in place the strategies to increase Maharashtras marketing footprint as the most preferred destination," said Maharashtra Tourism Minister Jaykumar Rawal.