Etihad, Jet Air to elevate Maharashtra tourism
Source :News Bharati English   Date :26-Apr-2017

Mumbai, April 26: Maharashtra Tourism Development Corporation (MTDC) has signed an agreement with Etihad and Jet Airways to attract more visitors to the state and to leverage on the airlines expanding international network.
Under the Memorandum of Understanding (MoU), there will be number of joint marketing activities like in-flight magazine promotion, website promotion as well as advertising and digital campaigns to promote Maharashtra as a leisure destination.

Embeded ObjectBoth the aviation groups would also provide information to its users on less-explored but high potential destinations in Maharashtra.

"We welcome this opportunity to strengthen our cooperation with Etihad and Jet Aviation Group. This MoU is the beginning of a strategic partnership with two of the leading and most important international airlines to attract international tourists. Our aim is to jointly put in place the strategies to increase Maharashtras marketing footprint as the most preferred destination," said Maharashtra Tourism Minister Jaykumar Rawal.

Embeded ObjectIt is a landmark agreement that will support Maharashtra Tourisms global campaigns and marketing activities, as well as some of the industry’s most important trade and business events.