An unusual initiative by NITI Aayog to highlight gender biasedness and empower women
 Source : News Bharati English  Date : 08-May-2017

New Delhi, May 8: Gender biasedness is very common in India. Men dominate the society where women can’t. Now the situations are changing, women are treated equally to men but not totally. To bring focus on the gender biasedness and equality government of India came up with theme “Women in the Changing World of Work: Planet 50-50 by 2030”.

NITI Aayog, in partnership with the United Nations India and MyGov, launched the first-ever Women Transforming India, an online contest to crowdsource stories of women making a difference, in form of essays in the year 2016.

Like every year government of India with the aim to bring everyone’s focus on the women power and their achievement gave a theme of “Women in the Changing World of Work: Planet 50-50 by 2030” which commits to ensuring Gender equality in India, with the special focus on the economic empowerment of women.

India has taken bold steps towards creating new opportunities for job creation, entrepreneurship, skill building and access to new industries particularly Information and communications technology (ICT), through its national initiatives like Beti Bachao Beti Padhao, Skill India, Make in India and Digital India.

National Institution for Transforming India (NITI) Aayog’s 15 year Vision Document will replace the five-year plans in India, also proposes key reforms to encourage women workforce participation across the sector in India. This is also in line with the achievement of the Sustainable Development Goals being steered by NITI Aayog.

Government focuses on the gender biasedness, equality, and empowerment of all women and girls which rest upon unlocking the full potential of women in the world of work. When economies are geared towards achieving women rights and gender equality, the benefits, such as fairer societies and greater economic growth, accrue to everyone.

Like previous year NITI Aayog is launching the Women Transforming India campaign to recognize powerful women of India’s workforce, who are influencing positive change in their communities and furthering the Government of India’s mission of inclusive economic growth.

With the overwhelming majority of women in the informal economy, women economic empowerment in the changing world of work implies not only empowering female entrepreneurs and business owners but also recognizing women unpaid care, domestic work.

This year NITI Aayog, along with the UN in India and MyGov, launches the campaign to award inspiring women from across India through entries in two categories:

  1. Short video and photo contest on Women Breaking Gender Stereotypes
  2. Written entries of women in the workforce, across sectors, irrespective of their educational qualifications.

Last day for the participating is June 2, 2017. Participants are invited to upload entries directly on the MyGov platform.