New Delhi, June 12: With the aim to increase the popularity of Yoga through life-size Mascots Ministry of AYUSH, launches awareness drive. The mascots provide an eye-catching way of helping boost the awareness of International Day of Yoga (IDY).
The Central Council for Research in Yoga & Naturopathy (CCRYN) under the Ministry of AYUSH has initiated Yoga Awareness Drive through Mascots and Flash Mobs (YogMob) prior to International Yoga Day which is on 21st June to increase the popularity of Yoga, especially among the youth.
The mascots help to get connect with families by providing added entertainment and interactivity, especially at Malls, Public Places, Events, and Recreational Tourist Areas.
Starting from 8th June 2107, the Human-size IDY Mascots are running the campaign & spreading the message of Yoga Day in Delhi NCR, Lucknow, and Haryana.
Mascots appeal to individuals because they are memorable, a visual aid that encompasses everything about the Campaign Message from its ethos to its style. These mascots are leaving a great impact on the audience in the blink of an eye, so the viewers do not have to think too much but can take in a lot of information at a glance.
FlashMobs of Yoga Dance called YogMob are also being organized at certain crowded places like malls.