New Delhi, June 17: All India Radio first embarked its unstoppable journey in the year of 1930 and since then, it’s the world’s largest public service radio broadcaster. AIR, through its external broadcast in 15 foreign and 12 Indian languages, served as India’s authentic voice to the outside world and projected India’s viewpoint on contemporary issues in the right perspective in the face of propaganda by forces inimical to country’s interest. At Akashvani Annual Awards, I&B Minister Venkaiah Naidu spoke about All India Radio and how it has been the first choice for the people for authentic news.
Naidu said, “In this era of cacophony when television channels, newspapers, social media platforms were vying for garnering the highest rating points by dishing out sensational and often unsubstantiated news, All India Radio still continued to be the first choice of majority of the population for authentic news not only within the country but also for those Indians abroad who wanted to keep in touch with the happenings in their motherland.” Emphasizing on the role of government communication, he also said that the agenda of the government was to create awareness about the development initiatives undertaken that had ability to transform lives of people and fulfill the aspirations of emerging New & Young India.
‘Akashvani Annual Awards’ has been an annual feature since 1974 and it one of the most prestigious and old awards in the arena of Public Service Broadcasting in India. AIR has instituted these awards in the memory of those amongst its staff who laid their lives while waging relentless counter offensive through the medium of broadcasting against the forces inimical to the integrity and unity of India. Like, Lassa Kaul Award for National Integration, Yuva Vani, Innovative Programme, Programmes on Farm & Home. There was also Dr. Rajendra Kumar Talib Award for best CBS centre to motivate them to excel, judging their performance on different parameters.
Presently, All India Radio broadcasts in 23 languages and 179 dialects. All conceivable radio formats like music, plays, documentaries, features, interviews, talks, innovative programmes, news etc. were used by All India Radio across its entire network comprising of 421 broadcasting centres.