Mumbai, July 13: Making it a first in the whole of Asia and India, a subsidiary of Godrej Group launched a mobile application on mangroves. The Godrej Mangroves app is Asia’s first mobile app dedicated solely to the mangrove ecosystem. Conceived and developed by Godrej & Boyce. The app covers 22 mangrove and associated species found in Maharashtra.
The app was launched by the Chief Minister Devendra Fadnavis on Wednesday. The app has been made available on Android, iOS, and Windows platforms.
The main key beneficiaries of the app are teachers, students, Forest department of Maharashtra and other coastal states with NGOs involved in biodiversity research, conservation, and awareness, mangrove researchers, nature enthusiasts and photographers participating in nature trails.
The application's users have a choice to identify the species based on leaf shape, flower colour and name of the species. Beyond this identification feature, the app also provides other interesting information like description of every plant species and its uses, mangrove distribution and ecosystem, plant adaptations, faunal biodiversity in mangroves, current threats and conservation measures, the role of stakeholders, a glossary of technical terms and information about mangroves in Vikhroli.
During the launch of this mobile app, Godrej & Boyce also signed a Letter of Understanding (LoU) with United Nations Development Programme (UNDP) and Skill Development Department of Maharashtra for skilling and empowering women in the state.
The LoU aims to collaborate and leverage existing resources of the partner organisations to work on a collaborative model of skill development leading to effective resource utilisation from corporate or non-governmental and international agencies. Under this LoU, the pilots shall focus on holistic models of skilling by linking skills to employment and entrepreneurship opportunities.
The app serves as a pictorial field guide, helping users easily identify various mangrove, leaf and flower species, and learn about the mangroves ecosystem – which is believed to have evolved around 114 million years ago, in tropical and subtropical regions worldwide.