Hyderabad, July 18: After storming box office with its unstoppable journey of 75 days SS Rajamauli’s Baahubali franchise has concurred yet another record but this time the platform is Television. The much-celebrated magnum opus has attained the top position in the field of TRP.
According to the latest report of Broadcast Audience Research Council, the apex body which keeps real time watch on television viewership, the Hindi dubbed version of Baahubali: The beginning has crossed as many 8,588,000 impressions in Week 22. Interestingly Prabhas’ Return of Rebel which is the Hindi dubbed version of Billa, the blockbuster Telugu movie of Prbhas and Anushka Shetty has 2 got 6,360,000 impressions in Week 24. Thanks to Baahubali.
Even the first part Baahubali: The beginning has created a storm in Telugu television channel where the channel Star Maa have crossed all the records of viewership. The recent coming soon promo of Baahubali: The conclusion has triggered enthusiasm among the Baahubali fans. Star Maa, a regional Telugu Channel has acquired the Satellite rights for its Telugu version.
Broadcast Audience Research Council (BARC) is the world’s largest television audience measurement service which keeps track on viewership habits of over 153.5 million TV households.
According to latest report Baahubali: The conclusion has minted Rs510 crore in national box office collection which is 42% of the total box office collections of the top six Hindi movies in the first half of the year. This is for the first time a dubbed movie has overtaken original Hindi movies by a wide margin.
Interestingly Veteran Producer Karan Johar who has teamed up with SS Rajamauli for Hindi version under the banner of Dharma Productions and AA Distributors have spent Rs95 crore for the acquisition of rights and distribution of Baahubali.