New Delhi, August 29: The anti-China protest in India over Doklam standoff has heavily impacted the sales of Chinese smartphone makers, Oppo and Vivo. The steep fall in sales and hostile environment have forced the firms to recall over 400 expats to China.
According to reports, more than 400 Chinese expats working for Oppo and Vivo have been sent back after a sharp fall in the July and August smartphone sales. Vivek Zhang, the Chinese expat who signed the title sponsorship deal of the Indian Premier League (IPL) for Vivo as its chief marketing officer, had also returned home earlier this month.
Earlier, Panic stricken, the Chinese owners of Oppo and Vivo have sent Chinese expats into the market along with Indian executives to talk to distributors in every state to take stock of the situation, three senior industry executives said.
Chinese brands are facing heavy resistance in North India, Maharashtra, Odisha and West Bengal. Chinese smartphone brands Oppo and Vivo sales declined 30% in July, which together captured 22% of India’s smartphone market in just about a year.