New Delhi, August 4: India has been striving hard to combat gender empowerment, to address the declining sex ratio; the Ministry of Women and Child Development MWCD had come up with Beti Bachao Beti Padhao (BBBP) Scheme which aims at empowering women of society. In order to change the mindset of society towards women, MWCD has envisaged ‘Gender Champions’ as responsible leaders who will facilitate an enabling environment within their schools/colleges/academic institutions where girls are treated with dignity and respect.
There will be a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on the ground.
MWCD in collaboration with the Ministry of Human Resource Development has stepped forward with this initiative. Gender Champions aim to make young boys and girls gender sensitive and create positive social norms which value the rights of women and girls.
UGC has already notified the guidelines prepared by the Ministry of Women and Child Development and has issued notifications to Colleges and Universities to appoint Champions. As per the report of the UGC, 150 Universities and 230 colleges have initiated implementation of the Scheme.
MWCD is also extensively tackling gender issue with innovative media campaigns and programmes through print, electronic and social media. Under Beti Bachao Beti Padhao initiative, the Ministry has undertaken numerous media campaigns (print, electronic and radio) to increase the awareness regarding girl child. It endeavours to change mindsets towards girls through impactful films and TVCs on various issues like gender awareness, sex selection, equal opportunities etc. In synchronisation with International Women's Day, the Ministry undertook a dedicated campaign (#WeAreEqual) with the objective to raise the consciousness of society towards women so that she can be valued, respected and recognised as equal.