New Delhi, August 5: Google's 'Internet Saathi' programme, a digital literacy initiative aimed at empowering women in rural India, has now reached 100,000 villages in the country. Google launched the project in collaboration with Tata Trust in 2015.
“From being afraid to touch a smartphone, worried that they will spoil it, to now demanding services that can help them get more from the Internet women in rural India have come a long way. Even as India has taken the lead to become the fastest growing Internet user market in the world, India’s Internet is still dominated by male users, Sapna Chadha, Director Marketing, South East Asia and India, Google said.
“The digital gender divide is even wider in rural India where digital literacy amongst women continues to be a challenge, this combined with socio-economic challenges are the major barriers that prevent women from using the Internet.”
Further, on the second-year anniversary of the programme, Google also announced the expansion of the programme in two new states Haryana and Bihar.