Bhubaneswar, August 9: Odisha partners with social media giant Facebook in order to train women entrepreneurs with digital marketing skills. Odisha and Facebook joined hands for ladies to keep up with the fast moving digital world and promote products on e-commerce platforms.
Facebook would train 25, 000 MSME and Self Help Group (SHG) entrepreneurs in digital marketing skills by August 2018. MSME Secretary LN Gupta chaired a high-level meeting with representatives from Facebook on Tuesday.
“The prime objective of the programme is to skill and digitally train MSMEs, SHGs and artisans to promote their products or services through online platforms. Besides, it will enable them to interact with SHGs and existing MSME entrepreneurs,” Gupta said.
The US-based company would organise workshops at major towns and cities in Odisha like Bhubaneswar, Cuttack, Sambalpur, Berhampur, Balasore, Rayagada, Rourkela, Angul, Keonjhar Jeypore and Puri etc. The first such workshop will be held on the August 10 at Bhubaneswar where 800 women entrepreneurs are likely to participate in it.
“The objective of the workshops is to digitally empower the women entrepreneurs so that they can reach out to the global audience. The launch of #SheMeansBusiness is a step forward towards economic growth in the state,” said Rajat Arora, Policy Programs Manager, Facebook, India & South Asia.