‘Gulp the Pulp’, as Coca Cola launches ‘Minute Maid Orange’ after joining hands with Govt of Maha to help farmers
Source :NewsBharati   Date :01-Sep-2017

Mumbai, September 1: Now Coca Cola will have its delicious ‘Pulpy Orange’ juice for its consumers, as Coca Cola launched the Minute Maid pulpy Santra (Orange) that contains orange juice cultivated in Maharashtra and Madhya Pradesh. Also, state government inked a MoU with Coca Cola and Jain Irrigation Systems which aims to set up juice manufacturing facility in Vidarbha. 

The Coca-Cola Company in India along with its owned bottling operation, Hindustan Coca-Cola Beverages, fruit suppliers and processors in India is already working with 4 lakh farmers and training many of them on innovative and effective ways of practicing horticulture to help realize Prime Minister’s vision of doubling farmers’ income by 2022.


Handing over the first bottle to the farmer, Chief Minister Devendra Fadnavis said that “We have a tireless resolve to bring about positive changes in the lives of our farmers. We are happy that companies like Coca-Cola and their partners like Jain Irrigation are committed towards the agricultural economy. They can also help introduce modern and scientific methods of farming to improve both quality and quantity of agricultural produce. I am sure this will play a key role in developing the agri sector in India and Maharashtra and help us in making the Prime Minister Narendra Modiji’s vision to double the farm income by 2022. This occasion has become all the more special marking the presence of James Quincey President and CEO of The Coca-Cola Company. I want to assure him that he has found a partner for life in Maharashtra. We are enthused to embark upon this journey of bringing a meaningful change in the lives of our farmers”.

T.Krishnakumar, Coca Cola President, said that “currently, our beverages are sold in over 26 lakh outlets in India. Our aim is to influence this universal distribution for our juice-based drinks so that consumers get easy access to them. Our commitments to create demands for locally grown fruit based beverages and invest in the agri ecosystem are the cornerstones of Virtuous Fruit Circular Economy. We recently launched Minute Maid Pulpy Mosambi containing fruit juice from the locally-grown Mosambis. I am happy to share that it is already available in more than 1 lakh outlets across the country. The launch of Minute maid Pulpy Santra is another milestone in this transformational journey. In the first phase, we have sourced Santra fruits from Maharashtra and Madhya Pradesh.”