California, September 7: The active smartphone users in India spend more than 4 hours a day on mobile apps, according to analytics firm App Annie. India was among the top 5 markets in terms of time spent on mobile apps in May 2017. Other four countries include South Korea, Mexico, Brazil and Japan, where users spent about 5 hours doing the same.
Interestingly, even the least active users in India spend 1.5 hours. In 2016, Indians had downloaded 6.2 billion apps, up from 3.6 billion in 2015, as per an earlier report by App Annie.
Shopping apps seem to be the most popular, followed by travel and games. Indians were second in terms of average time spent 90 minutes per month on mobile shopping, App Annie noted. Travel apps are growing by 75 percent in many markets.
Surprisingly, social media apps did not make it to the top three categories, despite India being the largest market for platforms like WhatsApp, Facebook and LinkedIn. India, Vietnam and Indonesia had been touted as hyper growth markets by App Annie in a prior report.
According to App Annie reports, India is possibly the most happening app market in Asia-Pacific right now. Asia, meanwhile, is expected to be the fastest-growing in the world, with its app economy reaching $3.2 trillion in 2021.
Latest statistic shows, for 2017, the number of smartphone users in India is estimated to reach 299.24 million, with the number of smartphone users worldwide forecast to exceed 2.3 billion users by that time.
India, the second most populous country in the world, is projected to pass the United States in number of smartphone users in 2017. Around 223 million people in the U.S. will use a smartphone by 2017, compared to 340 million in India.