Mumbai, March 1: Amazon has launched its yet another streaming service Prime Music, which will compete with Gaana and Apple's music service in India. Amazon, meanwhile, is keen to invest $5 Billion in India.
Amazon Prime Music will be available in India at no additional cost on iOS, Android, desktop app, web player, Amazon Fire TV sticks and Amazon Echo devices. Subscribers can stream hours of ad-free music in multiple languages, play songs via Alexa voice commands on the Prime Music app or on Echo devices, sync their music libraries, and enjoy offline access and unlimited storage on the app.
Sean McMullan, Director and Head of International Expansion, Amazon Music, said at the media roundtable, “The service we are launching here is better than the one we launched in the US. Customers in India love broad content with more localisation, and we’re giving them that.”
The service is live with tens of millions of songs in English, Hindi, and eight Indian regional languages. Amazon will, of course, add more languages. Music experts at Amazon have curated playlists and stations based on genres, moods, artistes, eras, and activities. Users can create, save and download their own playlists too.
Amazon says Indian consumers are a unique set because unlike the rest of the world, they listen to music in at least two to three languages. They are obsessive about the music they like in a language of their choice, and want to discover it as fast as possible as opposed to scrolling through piles of other genres.